Nielsen’s "Media Distributor Gauge" report for March showed that YouTube (NASDAQ:GOOGL) (NASDAQ:GOOG) captured 12% of overall ...

Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

NEW YORK—YouTube hit record share of monthly TV viewing in February and had the largest share of TV viewing by the major media companies, according to Nielsen’s February 2025 Media Distributor Gauge, ...

By Rick Porter Television Business Editor YouTube ... on TV screens — more than the combined 28 percent for teenagers and adults 18-34. The media distributor rankings don’t include viewing ...

Time spent watching YouTube on TV is up 53% compared to the same month two years ago. The overall viewing bump has been driven by older audiences, with viewing from adults ages 65 and up ...

Viewing trends have started to settle into more seasonal patterns. That's the main takeaway from the latest installment of ...

Nielsen Media Distributor Gauge calculates total viewing by media distributors across broadcast, cable, streaming and other categories. YouTube results under Nielsen Total TV/Streaming Snapshot do ...

Over a decade after the release of the first 4K TV’s, for some reason live TV has remained almost entirely limited to 1080p (or lower) resolution. An interwoven web of outdated capture and ...

Phil Nickinson / Digital Trends YouTube TV didn’t invent multiview ... The feature is currently only for TV-based viewing. This feature lets you jump to various segments within select news ...

February was a decidedly up-and-down month when it came to TV viewing ... YouTube and Netflix continued to increase their viewership shares during the month as well. Typically, seasonal trends ...