Microsoft's purported new desktop gaming-centric branding scheme Xbox PC pops up once again, this time in official promo footage of a 3rd party game.

Xbox PC’ could be Microsoft’s next big move in the gaming industry. This new branding will potentially make the Xbox ...

First informally shown in a blog post, the logo has now appeared in an official trailer for a third-party upcoming game. Will ...

Since the first PlayStation was released in 1994, the console and its successors have sat comfortably on the throne of gaming ...

They show two new ROG Ally consoles: a vanilla model in white, and a black model with one button adorned with an unpainted but unmistakable Xbox logo. This, presumably, is Project Keenan ...

These look the same on the outside except for the color and the Xbox logo on the new button. You can see this button on the left side of the handheld in the images. On the inside, things are ...

FILE - The Xbox logo is pictured at the Paris Games Week in Paris, Nov. 3, 2017. AP Photo/Kamil Zihnioglu, File "We understand that these changes are challenging, and they were made with careful ...

Its blocky font captures the essence of urban culture ... The bold, spherical “X” exudes a high-tech vibe. For many, seeing the Xbox logo sparks excitement. Whether it's loading up “Halo” or delving ...

Going forward, Microsoft will be showing PlayStation and Nintendo logos along with the Xbox logo during its future gaming showcases. "But I just want to be transparent with people, for shipping on ...

Microsoft executive Phil Spencer has said that PlayStation logo appearing in Xbox showcases won’t be an outlier going forward. In a recent interview, Spencer was quizzed about displaying a rival ...

Go ahead and power on your Xbox One controller by holding down the Xbox logo button at the top. The button will blink to tell you that it's not connected to any console yet. Next, you'll need to ...