The pop-up received free advertising for the spooky season. Last year Americans were expected to spend upwards of $12.2 billion, including $4.1 billion on costumes and $3.9 billion on decorations.

“Saturday Night Live” should be very scared. Spirit Halloween went after the NBC sketch comedy series for its Season 50 premiere skit that took a dig at the pop-up costume store.

(Gray News) – Spirit Halloween had a few words - and a costume design - for “Saturday Night Live” after the iconic holiday store was spoofed in a skit during last week’s episode.

After the skit aired, Spirit shot back at “Saturday Night Live” in a post on X. “We are great at raising things back from the dead @nbcsnl,” Spirit’s social team wrote alongside a photo ...