The Paris Summer Olympics could mark a reset for major sponsors after years of games held against the backdrop of geopolitical issues and the COVID-19 pandemic, according to branding expert Jim ...

Companies that forked out millions on Olympic sponsorships say the Paris Games are delivering the branding boost they were counting on, a relief after the pandemic-disrupted Tokyo Games.

From on the ground to on the air, sponsoring the 2024 Paris Olympic and Paralympic Games is a costly endeavor for Toyota, but it offers a unique opportunity to reach a massive audience.

Paris 2024 organizers are expected to bring in about $1.3 billion in sponsorship revenue from a mix of domestic partners totaling 60 companies, like Accor and LVMH, and international partners from ...

Item 1 of 4 Paris 2024 Olympics - Paris, France - July 26, 2024. ... Paris 2024 has seen sponsors and broadcasters turn to product placement, ...

Paris Olympics offer a reset for sponsors after years of troubled games Provided by Dow Jones Jul 27, 2024, 11:51:00 AM. By James Rogers .

Paris 2024 organizers are expected to bring in about $1.3 billion in sponsorship revenue from a mix of domestic partners totaling 60 companies, like Accor and LVMH, and international partners from ...