WHSmith North America (WHSNA), and global commerce media company SMG, have partnered to create the first travel-focused, in-store Retail Media Network (RMN) in North America. Spanning more than 347 ...
A WHSmith InMotion store at the Phoenix airport. (Image courtesy WHSmith) “The launch of WHSmith North America Media Network represents an exciting new chapter for WHSmith North America on our ongoing ...
WHSmith North America on Tuesday launched its first in-store travel retail media network in the United States, partnering with SMG, which specializes in commerce marketing. Bose and Pepsi were ...
SMG – which runs the retail media networks for Boots, Morrisons, Co-op, Asda and The Very Group – has launched what it claims is the first travel-focused, in-store retail media network in North ...
The high street business now accounts for only around 15% of annual group trading profit, with the travel division having overtaken it as WH Smith has expanded it into North America and worldwide.
The travel retail business side of WH Smith now accounts for more than 85% of its profit and operates 1,200 stores across 32 countries. The company said in its latest results that it planned to open ...
Normally used to taking over heritage buildings like The Savoy in Heaton Moor and The Rex in Wilmslow, family-run business ...
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