Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...

The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.

Versions of this story stretch back to the 1970s, when an Australian surfer called Brian Smith was widely credited with founding the brand now known as UGG. Smith left his accounting job and went ...

Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...

An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.

Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...

An Australian-owned footwear company is changing its name amid a lawsuit with Deckers Brands and its Ugg label. According to a TikTok posted by Ugg Since 1974 owner Todd Watts, the ongoing lawsuit ...

For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.

UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...