America’s toy prices could rise later this year, particularly if higher tariffs take effect, Hasbro CEO Chris Cocks told CNN’s Audie Cornish, host of “The Assignment” podcast. Cocks said on this week’s episode of “The Assignment” that America’s current 30% minimum tariffs on China and apparent agreement to place 20% tariffs on Vietnam’s goods are “pretty significant,

Toys could get more expensive this fall, right before the busy holiday season, due to the Trump administration's international tariffs, Hasbro CEO Chris Cocks told CNN and other outlets this week.

The price of toys, games and playground equipment increased 2.2% from April to May 2025, according to the U.S. Bureau of Labor Statistics, in the weeks after Trump began implementing his across-the-board tariffs. This represents a record price increase for toys and is significantly higher than the 0.1% total inflation rate.