Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,

There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone 24/7.

American Eagle shares have soared following the release of Sydney Sweeney's jeans advert - despite a furious backlash on social media. The brand posted the ad last week as part of its autumn advertising rollout,