The Black Friday music deals are kicking off with a bang this year, as Guitar Center is offering up to 50% off a massive ...

The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say guiding customers through ...

Finding your dream guitar can be a difficult task, especially if it is in a mom and pop store halfway across the country.

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Def Leppard launched the competition in concert with Sweetwater, the world’s largest ... indicating that he won a drum set, a bass guitar, two electric guitars and a microphone system.

Sweetwater Private Equity, a secondaries firm launched by a former StepStone partner, has launched its latest secondaries vehicle, which could be its largest fund to date. Fund III, which fell short ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. It doesn't matter how well-honed your guitar chops are, the way your instrument is set up will ...