PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From flattering sweater dresses to festive holiday party frocks, the retailer has standout looks you'll want to don all ...

Introduction In the ever-evolving world of fashion, oversized t-shirts and plus size t shirts have carved out significant niches. While both are popular for their comfort and style, they serve ...

As they say, "Fashion should empower, not exclude." Here's our exclusive list of homegrown brands in India catering to enhance and celebrate those curves! Lifestyle ...

In a viral post on the app, Tyler included a screenshot from the Lululemon website showing that their $98 "Align" leggings ...

True Fit, the leading AI-driven solution that decodes size and fit for shoppers and fashion retailers, has announced its ...

Renee Cafaro, the designer behind RCA Public Label, shares her journey into luxury plus size fashion, observations about the plus size fashion industry, and shares a call to action to the community.

The designer who made Meghan Markle’s wedding gown reminds us that luxury and value can coexist It’s nighttime in England ...

Another area ripe for disruption is plus-size fashion, which remains an underserved market in India. As body positivity movements gain traction globally, there is increasing demand for clothing that ...

As a petite shopper (I'm 5'2 and usually wear a size small or extra small), finding pieces that fit well yet keep me cozy ...

Jessica Torres shares a personal essay on how a hard breakup inspired her to embrace her bigger body and find success as a ...

Forever 21 has burst onto the Black Friday shopping scene with its 40%-70% off sitewide sale, which is already live. The mega ...