The streaming giant hosted podcasters, creators and stars like Halsey on its Arts District campus for "Now Playing," a five-hour, invite-only event that featured top execs Daniel Ek and Gustav Söderström.

Starting in January in the U.S. and other markets, Spotify Premium users will be able to see ad-free videos, and video creators can earn money off those videos.

Spotify has allowed video podcasts since 2022. Since then they have become increasingly popular: the number of creators publishing them has increased by more than 50 per cent year on year, and more than 240 million users have now watched one.