Sol de Janeiro’s rise within the fragrance space has been phenomenal. Leonora Eckley explains how its media strategy has ...

The brand, which launched in 2015 with its now internet-famous Bum Bum Cream, is debuting a new lotion in the same scent ...

“Love the smell and super moisturizing,” one reviewer gushes. “It’s an awesome enough [lookalike] for the SDJ Bum Bum cream and it won’t burst the wallet. Will continue buying this!

An InStyle shopping editor always gets compliments when she wears the Sol de Janeiro Cheirosa 62 Body Spray—and it’s on sale ...

Don't miss out on the headlines from Lifestyle. Followed categories will be added to My News. If you’ve ever perused the open samples at Mecca or spent time in the bedroom of a 20-something ...

The Sol de Janeiro Bum Bum Jet Set includes a shower gel, Bum Bum Cream and Cheirosa 62 Mist, all of which can pass through ...

The coveted Sol de Janeiro Bum Bum Jet Set, retailing for £30, features the popular Brazilian Bum Bum Cream and its counterpart, the Sol de Janeiro Cheirosa 62 Mist, paired with a matching shower ...

It gets shoppers the Sol De Janeiro Rio Sunset Bronze Glow Oil, worth £35, which promises to hydrate the skin and leave the cult-favourite Brazilian Bum Bum Cheirosa ’62 scent. Products ...

The Sol de Janeiro Bum Bum Best-Sellers Cream & Fragrance Bundle ... Enriched with guaraná extract, cupuaçu butter, açaí oil and coconut oil, the lotion delivers long-lasting hydration to ...

If you’ve ever perused the open samples at Mecca or spent time in the bedroom of a 20-something woman, it’s likely you’ve come across a little yellow tub of Sol de Janeiro’s Brazilian Bum ...