As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

At the start of each round in the 2025 NBA Playoffs, Thunder superstar Shai Gilgeous-Alexander debuted a new colorway of his ...

Converse honored Shai Gilgeous-Alexander with gold sneakers and new commercials after winning the 2025 NBA Finals MVP.

The Thunder was faced with a months-long choice. Put up or shut up. Shrivel up or grow up. It did on the biggest stage.

Throughout the Thunder's championship celebration, Gilgeous-Alexander had a gold pair of the Converse SHAI 001 around his neck. Fans got a great look at the sneakers during Gilgeous-Alexander's ...

Shai Gilgeous-Alexander of the Oklahoma City Thunder celebrates with the NBA Finals Most Valuable Player trophy and his new Converse signature basketball shoe, the SHAI 001, after defeating the ...

SGA capped off one of the greatest individual seasons in NBA history with a title, and he could finally celebrate.

The next year, he debuted his signature shoe, the Converse SHAI 001. During this NBA season, Gilgeous-Alexander has continued to debut new colourways of his shoe, driving up excitement among fans ...

Years before Shai Gilgeous-Alexander earned his first MVP, he bagged a far more prestigious award: GQ’s Most Stylish Man of 2022. SGA’s been the NBA’s preeminent fit god for a minute now ...