For Elena Velasquez, work is play. A giant Hello Kitty plushie sits in her Culver City office and watches as she writes ...

7-Eleven Hong Kong has partnered with premium local fragrance brand BeCandle to launch a blind-box perfume collection featuring eight beloved Sanrio characters. The “Unbox your perfume” collection is ...

K-pop virtual idol group PLAVE has teamed up with Sanrio for their recent single album, PLBBUU, released this past Monday. The group – consisting of members Yejun, Noah, Bamby, Eunho, and Hamin – ...

UNDERCOVER and Sanrio are collaborating to celebrate the 50th anniversaries of Hello Kitty and My Melody The collection features apparel and accessories adorned with their ribbon-themed graphics The ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

Sunny Side Up Inc. has announced that it will launch a Happy Kuji lottery that rewards Halloween-themed Sanrio character merchandise in September 2025. This lottery will appear a month ahead of the ...

In 3 minutes, ticketing will start. I hope it works out! Isn't it possible for those under 14 to participate? That's too bad. My child will be disappointed... On the 11th at 10 a.m., a sense of ...

Sanrio is evolving from a traditional toymaker into a high-margin global licensing platform, with nearly half of FY2024 revenue now coming from royalties and IP partnerships. FY2024 was a breakout ...

Last month’s papal conclave may have drawn global attention, but elsewhere, another vote stirred near-religious fervour: Sanrio’s annual popularity contest. Millions of fans cast ballots not for a ...

Grab is betting on nostalgia and brand love to drive its latest marketing push, teaming up with Sanrio for an exclusive Grab Signatures giveaway featuring Hello Kitty, Kuromi and Cinnamoroll. The ...

Voting for the 2025 Sanrio Character Ranking is well underway. As of April 13th, Pompompurin is leading the pack and is set to end Cinnamoroll’s dominant five-year ...

The K League and Sanrio Characters will continue their partnership for the 2025 season. The Korea Professional Football League (President Kwon Oh-gap, hereinafter referred to as 'the League') ...