Samsung explores a fresh branding strategy to differentiate premium smartphones from Galaxy. Aiming for innovative identity ...

Explore Samsung rebranding and potential move to retire the iconic 'Galaxy' name for its flagship phones and what it means for the future.

The Koreans’ new foldables – the Galaxy Z Fold 6 and the Z Flip 6 – are selling poorly. Then there were also allegations that the company was no longer inspiring people with its own ideas and was ...