For generations, tattoos have served as both a rite of passage and a record of service for members of the military.

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

While Sailor Jerry tattoos are instantly recognizable, most people may not know the story behind how his name came to grace a bottle of spiced rum. Sailor Jerry mentored tattoo artists he ...

Sailor Jerry’s has been doing that by ditching traditional TV ads and by embracing the heritage of Norman "Sailor Jerry" Collins — the renowned American tattoo artist and Navy man from the mid ...

Dive Insight: Sailor Jerry’s latest effort, which was inspired by the scarcity of female tattoo artists, reflects the brand’s identification with a tattoo artist of the same name. Currently, less than ...

U.S. Army Specialist Christopher Riveria displays a tattoo on his shoulder as he passes the time, waiting to leave Kuwait and head home after exiting from Iraq on December 9, 2011. (Joe Raedle ...