For generations, tattoos have served as both a rite of passage and a record of service for members of the military.

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

Ashley Thomas said. “Sailor Jerry is the Godfather of the traditional tattoo. His tattoos are bright and they all speak to us, everyday for eternity.” ...

While Sailor Jerry tattoos are instantly recognizable, most people may not know the story behind how his name came to grace a bottle of spiced rum. Sailor Jerry mentored tattoo artists he ...

Collins was the master of the old school tattoo, operating out of Hawaii in the ‘40s and ‘50s. You might not know who Sailor Jerry is, but you’ve definitely seen one of his iconic tattoos.

On Wednesday, June 12, Sailor Jerry Rum is footing the bill for 102 free tattoos at Downtown Tattoos (501 Frenchmen St.). It's first come, first served, beginning at noon.