For generations, tattoos have served as both a rite of passage and a record of service for members of the military.

On Wednesday, June 12, Sailor Jerry Rum is footing the bill for 102 free tattoos at Downtown Tattoos (501 Frenchmen St.). It's first come, first served, beginning at noon.

Dive Insight: Sailor Jerry’s latest effort, which was inspired by the scarcity of female tattoo artists, reflects the brand’s identification with a tattoo artist of the same name. Currently, less than ...

Ashley Thomas said. “Sailor Jerry is the Godfather of the traditional tattoo. His tattoos are bright and they all speak to us, everyday for eternity.” ...

While Sailor Jerry tattoos are instantly recognizable, most people may not know the story behind how his name came to grace a bottle of spiced rum. Sailor Jerry mentored tattoo artists he ...

“A lot of the Sailor Jerry tattoos have a little bit of the anchor in it, but they also have an anchor that’s symbolized by itself. The anchor was one of those that meant being sturdy and ...

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

Sailor Jerry’s has been doing that by ditching traditional TV ads and by embracing the heritage of Norman "Sailor Jerry" Collins — the renowned American tattoo artist and Navy man from the mid ...