These two Milwaukee television outlets will get a new owner after the Federal Communications Commission approved the ...

In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand.

The Nashville agency’s evolution has led to several new hires, including former Observatory CCO Linda Knight as its first chief creative officer.

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of ...

Picture this: a startup CEO sits in her corner office at 3 AM, frantically refreshing her inbox for the hundredth time. She'd paid a prestigious PR firm $15,000 three months ...

Rochester-based branding firm ninety two adds production services after landing Frontier fleet deal, boosting growth and creating local jobs.

The dossier shows the AAAI circulated guidelines to ad agencies in August 2023: They must charge clients whose annual spending exceeds $29 million a minimum 3% commission for digital ads and 2.5% ...

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

Las Vegas boutique ad agency Brikman Advertising last month made its first expansion with a new outpost in West Hollywood. With the move, Brikman has also hired Christian Piva as its new business ...

Tombras, a third generation family-owned ad agency on Gay Street, won Ad Age's Agency of the Year. The agency is expanding offices, clients and creative approaches, but it will stay headquartered ...

Great creative advertising has always lived in the unknown. However, specialized agencies have hurt themselves (and the client) by giving them something that’s expected.

The more advertising agencies try to optimize everything, the more they risk becoming forgettable. This is the paradox: performance metrics were designed to enhance creativity by aligning it with ...