This top seller is made to volumize, thicken and lengthen lashes with a lightweight formula and flexible, defining bristle ...

Jenny McCarthy's Formless Beauty introduces a 2-in-1 lip-blush duo that's the ultimate multitasker. The star talks to PEOPLE ...

There's no better time than this weekend to give your makeup bag a refresh and load up on every Fenty Beauty product you've ...

We pitted the Oura Ring against the Whoop fitness tracker to see which one is the best wearable to help improve sleep, fitness and overall health.

The popular hue in question was a soft, rosy pink and could be seen on the likes of Meryl Streep and Gillian Anderson - both ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Why Kristin Scott Thomas' red lip is the epitome of chic for autumn A red lipstick is a classic and indisputably iconic ...

Ariana Grande's R.E.M. Beauty is releasing a Wicked-inspired makeup collection of dazzling eyeshadows, blush, lip sticks, lip ...

Ariana Grande is bringing some Wicked good makeup items to fans with her upcoming R.E.M. Beauty collection, which is inspired ...

Following days of teases from the official social media account, Ariana Grande and her brand r.e.m. beauty have unveiled the ...

Ariana Grande's makeup company, r.e.m. beauty, will be releasing a product line inspired by the glitz and glamour of the upcoming Wicked film. Take a look at some of the items in a new video!