Paper Parade is an event that begins June 13 and runs until July 1 in Hello Kitty Island Adventure. Collect Paper Crafts from friends to decorate the float and put on an amazing parade.

The newest Hello Kitty Happy Meal toy collaboration mixes various cute Sanrio mascot characters with the Teenage Mutant Ninja ...

A deep dive into Japan’s Sanrio and iconic creations including Kuromi, a walking safari in the Samara Karoo Reserve, plus ...

The sportscaster created her Wear by Erin Andrews line in 2019 and now works with nearly 200 teams and leagues.

2025 is a year of minor musical miracles. Clipse, the 2000s rap duo, has reunited. Justin Bieber, once the world’s biggest ...

Hello Kitty's company, Sanrio, may create some adorable mascots, but these 10 alternate Japanese mascots deserve just as much attention and love.

As stunning as Labubu’s success has been, it has decades to go to match Hello Kitty’s staying power, and whether the company can nurture other hit products is an open question.

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

A brand new update has arrived for Hello Kitty Island Adventure, bringing new adventures, challenges, and more!

If you’re here for the aesthetic, the comfort, or just a little nostalgic serotonin boost, the Crocs x Hello Kitty collection is delivering on all fronts.

If you’re looking to max out your friendship in Hello Kitty Island Adventure, we got your back. We list the best items to give each character in our gift guide.

Self-care queens and Sanrio fans unite to savor this collab that will leave you feeling fresh and fragrant with Hello Kitty and her friends!