When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV - which ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

I’ve diagnosed myself with ‘celebrity beauty brand fatigue’, and I doubt I’m the only one. Amidst all the questionable namesake brands, there was Rare Beauty. I was never a massive Selena ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

While the retailer typically only offers this event twice per year, right now there are even more markdowns on fan-favorite makeup products from brands such as Selena Gomez’s Rare Beauty ...

Cindy Ord/Getty Selena Gomez knows that her beauty brand is, well, rare. In a new interview with Time, the 31-year-old singer, actress and entrepreneur directly addressed the rumors that she plans ...

Two years into Rare Beauty and Selena Gomez has a lot to be proud of. The brand, which launched in September 2020, has 5 million social media followers and counting and includes a portfolio of ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...