In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...

The best women's basics clothing brands are — or, should be — the foundation of your wardrobe. When you have a few simple pieces you love, getting dressed in the morning is much easier.

Luxury brands claiming “Made in USA” are under fire as Chinese factory workers and TikTok creators claim they are exposing a different reality. As President Trump raises tariffs on Chinese imports, ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.