Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

Prime, the energy drink brand backed by Logan Paul and KSI, suffered a dramatic fall in its UK sales in 2024, it has been revealed.

Logan Paul & KSI’s Prime Hydration has just revealed its newest flavor, Prime Ice, which comes in three different variants for fans to enjoy.

Lionel Messi’s sports drink brand, Más+, has filed a lawsuit against Prime Hydration, accusing them of “anti-competitive” behavior. Prime is the popular beverage company co-founded by YouTubers Logan ...

Logan Paul and KSI's Prime Hydration Delivers Huge Shipment for Hurricane Helene Relief in North Carolina Hurricane Helene caused historic flooding along its 800-mile path and its death toll has ...

YouTube sensations KSI and Logan Paul's PRIME energy drink gets sued for $68 million by bottling company Refresco.

Social media celebrity Logan Paul’s popular Prime Hydration sports drink brand is being sued by the company’s manufacturer Refresco Beverages US for a $68 million breach of contract.

Check out The $1,000,000 Winning Strategy with Prime X Bottles is Broken Down by KSI and Logan Paul on social media.

Yet, Prime Hydration, a newcomer co-founded by YouTube personalities KSI and Logan Paul, has carved a unique space and achieved remarkable success in a short period.

WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports ...