Five campaigns to challenge for the cup have seen Prada race off against the holders twice, most recently in 2021. But like the Brits, they have never won the “Auld Mug,” as the trophy is known.

The America’s Cup will take place in New Zealand March 6 to 15, marking the sixth challenge for Prada's chief executive officer Patrizio Bertelli and his Luna Rossa sailing boat.

The Prada temporary boutique at Barcelona’s harbor Marina Port Vell opened to coincide with the 37th America’s Cup. The store will carry a selection of men’s and women’s ready-to-wear and ...

Watch the Prada Cup live on Kayo Sports; The capsized Patriot – the boat of America's Cup challenger New York Yacht Club American Magic – has seen some damage and is now in no position to race ...

The latest iteration of the Luna Rossa Prada Pirelli AC75 foiling monohull was christened in April by his wife, designer Miuccia Prada, and is competing in the 37th edition of the race.

The America’s Cup Challenger series continues this weekend as the 2021 Prada Cup sails ahead. There are a number of ways to watch America’s Cup coverage both live and on tape-delay, as is ...

Two decades after his startup Prada Challenge was swept out of the America’s Cup match by Team New Zealand, Italian billionaire Patrizio Bertelli continues to be motivated by the advice ...

Luna Rossa and Ineos Team UK engage in the pre-start of a Prada Cup round-robin match. Carlo Borlenghi/ACEA “The game is moving fast,” says American Magic coach, James Lyne, who’s still in ...

Prada set Chinese social media alight Monday after it unveiled a new partnership with the country’s national women’s soccer team. Accompanying the announcement with a photo of the squad ...

In addition to hitting the Barcelona waters with the Luna Rossa Prada Pirelli AC75 foiling monohull, the Italian luxury brand is opening a temporary boutique at the city's Marina Port Vell harbor ...