What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...
What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and ...
One creative director said Vrbo's billboard poking fun at Airbnb may not win Vrbo customers. Airbnb gloated that the sign ...
Napster has been sold for $207 million to a 3D Technology company more than 20 years after it closed for good.
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...
Startup acquisitions have boomed so far this year, capped by last week’s massive $32 billion deal for cybersecurity startup ...
PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.
In a startling development that perfectly captures the capriciousness of entrepreneurship, PepsiCo revealed that it will acquire the prebiotic soda firm Poppi for $1.
PepsiCo has acquired buzzy gut-health soda Poppi to “serve new generations of consumers.” Flipping conventional wisdom, Jill Smith, CEO of Iris Americas, believes that the new owner could learn a lot ...
On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.
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