If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Like the hip, healthy, vibrant consumers it pursues, Pepsi-Cola has decided it`s better to have a more vertical appearance than a horizontal one. The soft-drink giant has adopted a new logo-the ...

Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography ...

The new Pepsi logo, designed by the Arnell Group, ... Pepsi paid Arnell $1 million for the "new" logo. I'm not the only one who thinks they've seen this logo before.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi ...

Pepsi has been around for 125 years, and updates its branding every so often. The current visual identity was introduced in 2008. But in the years since it first appeared, it’s gone a bit stale.

“Pepsi’s Logo Finally Looks Normal Again,” read a headline in Food & Wine. Others took the opportunity to revisit Pepsi’s somewhat unenthusiastically received 2008 rebrand.

Pepsi, Kaplan said, is “a bold and confident brand,” one that stands for “unapologetic enjoyment.” The current logo, with its lower-case “pepsi” standing shyly away from that laid-back ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...