The focus on the shifting landscape of college sports after NIL deals were made legal is often on high-profile sports like football and basketball, and how they've changed recruiting, the transfer ...

Nelson Chenault-Imagn Images FAYETTEVILLE, Ark. — Arkansas athletics director Hunter Yurachek boiled Arkansas' NIL solution to just a few sentences Monday when speaking to the Little Rock ...

College sports fandom rivals that of professional sports across the United States, and the opportunity set for companies has swelled since NIL legislation was passed in 2021. This groundbreaking ...

The NCAA has blocked Oklahoma State from placing NIL-linked QR codes on its players' football helmets after the program announced the decision ahead of the Cowboys' Week 1 game against South ...

Every week on Thursday. Sign-up here. The mother of a Greensboro high school quarterback is suing the state of North Carolina over lack of NIL access for her son. Rolanda Brandon, whose son is ...

MANDEVILLE, La. (WGNO) — The Ball Hawk of the Week is brought to you by Archbishop Hannan High School. Archbishop Hannan – “forming faith, inspiring excellence, building character” This ...

Oregon's NIL valuation is around a $23 million budget. Oregon coach Dan Lanning, left, and Oregon Athletic Director Rob Mullen celebrate the win over Utah after the game at Autzen Stadium.

While the arrangement would allow schools to start paying athletes, it also would attempt to bring NIL payments under some enforceable rules, and Wilken said during the hearing she has issues with ...

In his resignation letter to Colorado athletic director Rick George and head football coach Deion Sanders, Reilly claimed that he was placed in charge of NIL activities with his special teams ...

The group contracted with a third-party Name, Image and Likeness (NIL) company called Opendorse to reach out to all Montana student-athletes through the UM Athletic Department, Athletic Director ...

Iamaleava was one of 11 players named to the Beats by Dre "Beats Elite" NIL program for 2024. The company also selected fellow star SEC players from Alabama, Georgia, Ole Miss and Texas ...

In the fast-changing landscape of college sports, connections matter. Players want the best NIL deals and businesses want the most lucrative marketing opportunities. It’s all part of the ...