In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a “multi-generational platform.” Irving’s shoes with ANTA turned heads during the 2023-24 season, especially during the NBA playoffs when he wore special moccasin ANTA shoes as a tribute to his Native American background.

Kyrie Irving is off to a strong start to the 2024-25 season, leading the Dallas Mavericks to a 4-1 record without Luka Doncic, who has missed recent games with injury. He's also expanding his sneaker line with ANTA,

Kyrie Irving and the Dallas Mavericks defeated the New York Knicks 129-114 on Wednesday night. Irving has played well throughout the 2024-25 season, but he has stepped up even more amid Luka Doncic’s injury absence.