In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Jayson Tatum wore Cincinnati-themed shoes during the Boston Celtics' home game against the previously unbeaten Cleveland ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The Vitra Design Museum in southern Germany is presenting the first-ever museum exhibition on Nike’s design history. Martin ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Say hello to Air Max Muse: a bold new silhouette designed for women that combines futuristic aesthetics with comfort.