Nike's return to Amazon is part of a broader retreat from its singular focus on selling directly to consumers.

"We regularly evaluate our business and make pricing adjustments as part of our seasonal planning," Nike said.

Nike will resume selling its products directly to Amazon in the U.S. for the first time since 2019, CNBC has confirmed.

A spokesperson for Amazon said the move will expand its selection for U.S. consumers beyond Nike inventory offered by ...

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Nike is set to raise prices on several of its products starting next week and will also return to selling its products at ...

RBC Capital analyst Piral Dadhania lowered his price target for NIKE, Inc. (NYSE:NKE) from $66 to $65, while maintaining a ...

Siblings and co-owners Lisa Bhathal Merage and Alex Bhathal, right, stand on stage during a groundbreaking event for the ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal ...

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The athletic giant shared a slew of senior leadership changes while Liz Hershfield joins Cotton Council International as ...