Under Armour has kept WNBA star Kelsey Plum in eye-catching player edition (PE) shoes throughout the season, and now, the ...

Stephen Curry and De'Aaron Fox team up for the Curry Fox 1. Check our Sneakers news for more upcoming releases and breaking ...

Sacramento Kings All-Star point guard De'Aaron Fox will soon have his own signature basketball shoe under Stephen Curry's ...

Yesterday at a private Under Armour event in New York City it was confirmed that ... Curry helped take Under Armor into the large scope of the basketball world, and Fox earning his first-ever ...

Getting a sneaker endorsement deal is something that many will only dream of, but there's still an opportunity to live out ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

Warriors star Stephen Curry continues to grow Under Armour's Curry Brand and he is even receiving help from his kids with his new shoes.

A clash between the top two teams in the Western Conference standings sees the Las Vegas Aces take on the Minnesota Lynx in a key matchup on Wednesday, with the Aces looking to pick up a big win ...

In 2023, De'Aaron Fox became the first athlete to sign with Steph Curry 's "Curry Brand" at Under Armour. Ahead of the upcoming NBA season, photos have surfaced of the former All-Star getting his ...

Even Curry joked that Fox sometimes debuted new shoes ... Stephen Curry's Under Armour shoes. / Cary Edmondson-Imagn Images According to Wallace, Fox's first signature basketball shoe will sport ...

NBA players and their association with sports brands isn’t new, especially regarding shoes. It stemmed from ... in this market include Adidas, Under Armour, and New Balance.