The billion-dollar brand leaned on TikTok, not traditional fragrance marketing, to launch its new perfumes Rêve and Doux.

The 56-year-old actress stars in the Damien Chazelle-directed ad to celebrate the launch of La vie est belle L’Elixir Julia ...

Beyoncé, the iconic multi-talented artist, has once again captivated her fans with the launch of her new fragrance, Cè Lumière. This exciting announcement was made through a vibrant video ...

Jonelle Dholah-Davis didn’t know what Glossier’s new perfumes would smell like ... and purchased Rêve and Doux for $78 each. In the perfume world this is called a blind buy.