The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Giorgi Tedoradze, the Georgia-based industrial designer better known as "tedoradze.giorgi" on social media, has a quick CGI ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

As the fall semester draws to a close and high school seniors begin to consider their options for attending college next year ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a ...

It took five years and lots of media frenzy, but Marc Jacobs has officially moved into the Frank Lloyd Wright Hoffman House ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...