The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...
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Jaguar's new look: Modernity clash fuels public backlashJaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...
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Jaguar fires back with new teaser and responds to Farage after 'bust' verdict following 'woke' rebrandThe boss of Jaguar has fired back at critics, including Nigel Farage, after the brand's controversial new rebrand and ...
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