The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

Iconic automaker Jaguar has undergone a massive rebranding exercise, with a new logo and a renewed approach. Their latest campaign has raised some eyebrows but could this be a stroke of genius? What ...

Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

As the fall semester draws to a close and high school seniors begin to consider their options for attending college next year ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a ...

It took five years and lots of media frenzy, but Marc Jacobs has officially moved into the Frank Lloyd Wright Hoffman House ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...