Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.

The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...