Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

A promotional video for a rebrand of Jaguar is being criticized online for showing models in brightly colored outfits — and ...

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.

The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...

As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos ...

The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...