The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

The business deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...