Barbie is an icon and role model for children across the globe, and we are so excited to bring the adventures of Malibu and Brooklyn to life.” The post . Doll up in new . Barbie game. appeared ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The new campaign, titled “Give Limitless Possibilities” was shown during the game, which also celebrated former WNBA player and legend Sue Bird as the 2024 Barbie Role Model.

Erika Winterholler, head of digital gaming business development for Mattel, noted, “We are looking forward to bringing more Barbie adventures to a new generation of young players on all modern ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Barbie’s got a new body. Three new bodies, actually: petite, tall and curvy , in Mattel’s exhaustively debated lexicon, and beginning Jan. 28 they will be sold alongside the original busty ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 . EL SEGUNDO, Calif.--(BUSINESS WIRE ...

Barbie games for all ages. While Barbie Project Friendship and many of Mattel’s upcoming games are being developed with a new generation of young players in mind, seemingly a pillar of Mattel ...

The new Barbie Project Friendship game, which will be available this autumn, follows Barbie Malibu Roberts and Barbie Brooklyn Roberts as they set out to save the Malibu Waves Community Center.

Barbie's new line, called "Dream Besties," brings the storytelling to life with aspiring dolls that have goals and dreams to accomplish.. Beginning Tuesday through September, fans can watch music ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE ...