Under Armour continues to experiment with luxury. At an exclusive event during NBA All-Star Weekend in San Francisco, the athletic powerhouse - with help from Golden State Warriors superstar Stephen ...

Major League Baseball free agency can be an emotional process, both for the players choosing their new teams and the teams trying to sway them. The Boston Red S ...

Atlanta United opted for a classic look, but other clubs went wild with theirs. The Columbus Crew kit glows in the dark. Fans will get their glimpse at the Five Stripes' new kits in action on Feb. 22 ...

Another handful of Major League Soccer clubs - including Atlanta United and Toronto  - have unveiled their new adidas jerseys ...

We’ve officially got each team’s new kit for the 2025 season! Another week full of surprises everyone was totally surprised by… for better or worse.

Last season, it was the uniforms catching the most attention at the start of Spring Training. Will that happen again this season?

Sporting Kansas City have unveiled their primary jersey for the 2025 MLS season, the One KC jersey by adidas. The One KC kit celebrates the deep connection between club, city and community with a desi ...

Wanting to embrace history while also looking forward, Atlanta United unveiled its new primary kit, nicknamed “The Connector,” on Thursday night.

After MLB had to deal with one of the biggest backlashes we've seen, changes will be made that will effect both the Texas Rangers and Houston Astros.

Many years ago, Astros radio play-by-play broadcaster Robert Ford penned an essay about his father, Robert “Rocky” Ford Jr., ...

Yet, reality likely won’t change for the Yankees, whose owner, Hal Steinbrenner, appears loathe to go much beyond the highest luxury tax threshold before Opening Day.

Still, what he is experiencing right now is something brand new to him.