The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...
The NHL has bet on premium fan apparel, with an eye toward the massive women’s merchandise market, in a new partnership between Lululemon and Fanatics. This month the league announced a ...
We’re officially less than three weeks away from the highly anticipated 4 Nations Face-Off, where hockey fans will get to see ...
The $40 sale of the hoodie is divided between ... looking to get their hands on one of the strangest pieces of hockey-related merchandise to hit shelves this season. The Oilers' Leon Draisaitl ...
The Utah Hockey Club's first home game Tuesday was an amazing success – especially when it came to reported record-setting beer and merchandise sales at the Delta Center. As the saying goes ...
The U.S. Patent and Trademark Office has refused a request by the NHL's Utah Hockey Club to trademark the name Utah Yetis.