The collab features 32 separate $1,000 jackets emblazoned with each NFL team's logo and colours. Sport is a new frontier for luxury and designer brands wanting to leverage growth amid a downturn.

Kristin Juszczyk, the designer behind Taylor Swift's viral custom jacket and wife of 49ers fullback, reached a licensing deal with the NFL Tuesday.

Kristin Juszczyk, whose sleek NFL jacket designs took the internet by storm after Taylor Swift was seen rocking a Travis Kelce-themed jacket at a recent Chiefs game, is primed for the next step in ...

The NFL isn’t picking just one side after announcing Lamar as the Super Bowl performer, as they have a new jacket collab with Drake’s OVO.