NBA All-Star Game was a mixed bag, generating fewer viewers than last year, but putting up a record 4.7 billion social media views.

Trying out a new format for the NBA All-Star Game apparently didn’t sit well with the masses, with this year’s edition of the event bringing in the second-fewest average viewers, Front Office Sports reported Wednesday.

It's no secret that the NBA's All-Star Game has been at a bit of a crossroads for some time now. The game doesn't generate interest like it once did. And with each passing year, the league tries something new to try to draw eyeballs towards what used to be a great product.

The NBA All-Star Game brought a new, tournament-style format—but it wasn’t enough to entice viewers to tune in. The midseason showcase averaged 4.7 million viewers across TNT platforms, down 13%