Kendrick Lamar became the first musician to feature in a commercial advertisement for Gatorade. The Not Like Us hitmaker starred in the brand's 'Lose More.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...

About four years later, BodyArmor remains stuck behind rival Gatorade and sister brand Powerade ... ranging with offerings from sports superstars like Leo Messi and Steph Curry; popular ...

Messi left Barcelona for Paris Saint-Germain in the summer of 2021 having scored 120 goals for the Spanish club in the Champions League – a record that even Cristiano Ronaldo, with his 105 for ...