From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

When Kendrick Lamar took center stage at the 2025 Super Bowl halftime show, his entrance wasn’t just about spectacle, it was a statement. Squatting on the hood of a 1987 Buick GNX, Lamar transformed a rare 1980s muscle car into a symbol of personal and artistic significance.

Kendrick Lamar stormed the field at Super Bowl LIX using a Buick GNX to carry his army of colorful dancers. The Buick GNX owes its more recent appeal almost entirely to Kendrick L