Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

The bold black and red colorway adds to its timeless appeal, making it a must-have for collectors and fans alike. Retailing ...

Jordan Brand enlisted its signature athletes and entertainers for its "Greatness is Unbannable" campaign video launched before the 2025 Grammy's.

Basketball fans are always nostalgic for old-school uniforms. However, Jordan Brand just unveiled the 2025 NBA All-Star Game uniforms, which are instant classics. For the eighth consecutive year ...

The weekend will also include the Nike EYBL at the Future Game experience to showcase the country’s hottest young talent in ...

Jordan Brand is announcing the launch of its Creative Combine, a dynamic STEM.AI experience designed to introduce Bay Area ...

The NBA All-Star Weekend is a cultural event that brings the global sports, fashion, and entertainment industry together.

Though telecast on the NBA’s app and YouTube channel, the Jordan Brand Classic was back at a crucial part of the basketball calendar. March Madness has finished, leading into the WNBA draft ...

Just as the campaign crosses borders, it also highlights how the Air Jordan has transcended basketball. Artists accepting awards at the GRAMMYs coincided with the airing of the brand's new anthem ...

The Air Jordan 1 "Bred" is back for its 40th anniversary this year, and it's not going to be easy to purchase. The $65 that ...

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series basketball shoe. Designed with insights from the women’s game and ...