Newsmax’s wild ride continues. This time, though, the rollercoaster went down.Shares of the media company finished Wednesday's session off 77% at under $53 apiece. plummeting in their third session as a publicly traded company.

Newsmax went public this week, and the low volume of shares available to trade has exacerbated the impact of high demand, sending the stock soaring.

Loyal Newsmax viewers who listened to the channel’s entreaties last year and lined up to buy $10-per-share stakes in the company are feeling pretty rich right about now. Those shares are currently worth more than $130 each.