That's the the mindset used by the building team at Rochester's Genesee Brewery. For the third consecutive year Genesee constructed a massive keg tree outside Genesee Brew House, 25 Cataract St. “We ...

It's about a foot taller than last year's tree because of a taller revolving Brew House lighted logo on top. MORE from 2015: Giant keg tree erected at Genesee Brew House ...

The name changed to Olympia Brewing Co. in 1902, the same year the slogan "It's the Water" was adopted. Pabst Brewing Company bought the brand in 1983 and the rest is history.

ROCHESTER, N.Y. – The Genesee Brewery unveiled its new “state-of-the-art” can line Thursday afternoon with a ribbon cutting ceremony to celebrate. Officials said the new system is part of a ...

“We added 1,500 feet of lights this year,” said Mike Gaesser, Genesee's director of packaging innovation, who oversees the project. “It gets a light count of just over 20,000.

ROCHESTER, N.Y., Nov. 13, 2024 /PRNewswire/ -- Genesee Brewery's Iconic Keg Tree will celebrate its 10th anniversary with a tree lighting party at the Genesee Brew House, 25 Cataract St ...

Genesee Brewery's Iconic Keg Tree will celebrate its 10th anniversary with a tree lighting party at the Genesee Brew House, 25 Cataract St., Rochester, NY 14605 on Friday, December 6 from 5 p.m ...

About Genesee Brewing Co. For anyone who is new to the area, the Genesee Brewery makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram’s Escapes.

The Genesee Brewery recently announced a shift to eco-friendly, sustainable ring carriers on all six packs of 12 oz. and 16 oz. cans of Genesee beer. These carriers are now made using 50 percent ...