For a brief time on Saturday the main streets of downtown Christiansted overflowed with a sea of green outfits, kilts, and ...

The three finalists for the 2024-25 Gatorade National Girls Basketball Player of the Year award have been announced, with the trio already holding firm as national figures who have made headlines ...

Here are The Drum’s 2025 rankings of the best agencies in EMEA. A still from Renault Plug Inn, Publicis Conseil's highest scoring campaign The Drum has analyzed 2,460 campaigns from 1,653 ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

A few examples of brands and services driving this personalization: HungryRoot, Gatorade, and January AI. HungryRoot launched an AI platform in September 2024 that analyzes a user’s goal ...

The spot ends with the brand’s value proposition: a claim that, after a 2023 reformulation, Powerade now boasts 50% more electrolytes compared to Gatorade’s Thirst Quencher product. While Powerade ...

Here’s what you need to know about Gatorade’s teaser trailer for Doncic’s L.A. debut. Much like legions of hardwood enthusiasts, Gatorade, too, felt compelled to celebrate Doncic’s Lakers ...